About Us




Green Seal® is a global nonprofit organization that pioneered the ecolabeling movement with a mission to transform the economy for a healthier, greener world. For 30 years, Green Seal’s rigorous standards for health, sustainability and product performance have driven permanent shifts in the marketplace, empowering better purchasing decisions and rewarding industry innovators. With thousands of certified products, services and spaces from the world’s leading companies, the Green Seal certification mark is a universal symbol that a product or service meets the highest benchmark of health and environmental leadership.


Our Mission

To transform the economy for a healthier, greener world.


Our Vision

A healthy society in balance with nature.


Our History

Green Seal was a pioneer in the ecolabeling movement. When we were founded in 1989, there were no other nonprofit environmental certification programs in the United States. Through the years, we have led companies to improve the sustainability of their products, driven environmentally preferable purchasing (EPP) among governments and institutions around the world and expanded the use of safer products in your schools, workplaces and homes. Explore an interactive timeline of Green Seal's history and the environmental movement here.


Our Team

We are scientists, parents, friends, hikers, bakers, readers, dreamers and innovators. We share an unwavering commitment to improving the health of people and the planet while fostering sustainable economic growth. Work with us and you’ll enjoy collaborative, one-on-one service and a true partner in helping you reach your sustainability goals. Start getting to know us here.


Our Credentials

Green Seal is a founding member of the Global Ecolabelling Network, the internationally recognized network of ecolabelling organizations.

We follow the EPA’s requirements for third-party certification:

  • Open, transparent standard development process and award criteria
  • Criteria based on Life Cycle Analysis
  • Clear consumer communication on nature of certification
  • Regular updating of standards and criteria
  • Facility inspection or audit
  • Protocols for testing institutions or laboratories
  • Access to certification for companies of all sizes

Our procedures have been reviewed by third parties and found to meet the following standards and guidelines.